Should You Be Asking For Google Reviews?

Under normal conditions, the answer is unanimously… YES! When Google decided to pause all reviews on their platform, the world of online reputation management changed drastically. Especially for digital marketers whose business model included responding to and managing online reviews. (yours truly) Although Google is the biggest game in SEO and reviews, it would be smart to remember that Facebook, Yelp, TripAdvisor, Foursquare and dozens of lesser known online reputation platforms are still allowing customers to share their reviews. It should be noted that Yelp has been proactive in updating its review guidelines so a business is protected from false claims and negative reviews in relation to contracting COVID-19 from a business or being… Read More

Continue Reading

Every Digital Marketer Needs These 7 Freebies

    A digital marketer is only as good as their tools. And, the best tools on the web save you time and money, especially when they are free! Over the years, I have seen countless innovations on the web. And, things change so quickly that sometimes it’s hard to keep up. It absolutely can be a full-time job.   To help you “keep up”, I briefly outline the tools that hold a spot on my browser’s bookmarks. I hope these freebies help you as much as they have helped me over the years. Being a digital marketer means searching and finding some great shortcuts. Enjoy! Pixabay Pixabay is an impressive free… Read More

Continue Reading
Digital Marketing SEO, Online Reputation Management, Social Media Management

Holiday Hashtags Keep Social Media Fun

If you manage social media, you probably have a running list in your head of topics to cover and holidays to celebrate. The holidays, no matter how small, can be a fun way to connect with your audience on social media with a lighter topic. You can get into the news feed of more people and grow your audience by using strong hashtags that are trending for the holiday. I’ve compiled a list to make things a little easier. Keep reading to learn more about why hashtags matter for your posts. Black History Month – throughout February #BlackHistoryMonth2018 #BlackHistoryMonth #BlackLivesMatter Pizza Day – February 9 #NationalPizzaDay #PizzaDay2018 #PizzaDay #Pizza Mardi… Read More

Continue Reading