Alt Tags Explained – 5 Simple To Understand Tips That Are Priceless

Alt tags are important but confusing and often missed when putting the finishing touches on your meta-content. Don’t forget about alt tags as they add excellent search engine value! Understanding Alt Tags So what exactly are alt tags? It’s the alternative text that displays when an image to which it is assigned does not display for one reason or another. Alt tags can also be made visible by hovering your cursor over an image. See the text that pops up as a tool tip beneath my cursor on the image below? That’s the alt tag I assigned to the image from my previous blog about networking. In addition to being… Read More

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Every Digital Marketer Needs These 7 Freebies

    A digital marketer is only as good as their tools. And, the best tools on the web save you time and money, especially when they are free! Over the years, I have seen countless innovations on the web. And, things change so quickly that sometimes it’s hard to keep up. It absolutely can be a full-time job.   To help you “keep up”, I briefly outline the tools that hold a spot on my browser’s bookmarks. I hope these freebies help you as much as they have helped me over the years. Being a digital marketer means searching and finding some great shortcuts. Enjoy! Pixabay Pixabay is an impressive free… Read More

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Digital Marketing SEO, Online Reputation Management, Social Media Management


Your business’s online presence may be good and hitting your benchmarks, but what you might not realize is, there’s even more potential to reach more customers via search engines. Keep ignoring your search engine optimization (SEO), and you might find yourself slowly losing clients as they search for a product or service related to yours and find your competitors instead. SEO is not a new marketing concept, but if you still need to be convinced it’s time to create an SEO marketing plan, here’s the 5 reasons you can’t (and shouldn’t!) ignore your SEO. Organic search is a free way to grow your business. Take a look at your marketing… Read More

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