Alt Tags Explained – 5 Simple To Understand Tips That Are Priceless

Alt tags are important but confusing and often missed when putting the finishing touches on your meta-content. Don’t forget about alt tags as they add excellent search engine value! Understanding Alt Tags So what exactly are alt tags? It’s the alternative text that displays when an image to which it is assigned does not display for one reason or another. Alt tags can also be made visible by hovering your cursor over an image. See the text that pops up as a tool tip beneath my cursor on the image below? That’s the alt tag I assigned to the image from my previous blog about networking. In addition to being… Read More

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positive reviews

Positive Reviews: 6 Often Missed Components When Answering

Reputation Management, especially responding to positive reviews, continues to be all the rage these days and many businesses have chosen to automate it. An online review is gold to a business, regardless of whether it’s positive or negative. It’s become the norm for a business to respond to complaints and negativity. Some companies employ entire departments to monitor their social media streams to catch bad reviews and quickly resolve them or at least respond. We’ve all seen Twitter feeds of popular brands that answer questions and solve problems in real-time. You kind of have to in this day and age. Because we all know what happens when criticism or a call… Read More

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Should You Be Asking For Google Reviews?

Under normal conditions, the answer is unanimously… YES! When Google decided to pause all reviews on their platform, the world of online reputation management changed drastically. Especially for digital marketers whose business model included responding to and managing online reviews. (yours truly) Although Google is the biggest game in SEO and reviews, it would be smart to remember that Facebook, Yelp, TripAdvisor, Foursquare and dozens of lesser known online reputation platforms are still allowing customers to share their reviews. It should be noted that Yelp has been proactive in updating its review guidelines so a business is protected from false claims and negative reviews in relation to contracting COVID-19 from a business or being… Read More

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The ROI Of Answering Positive Reviews

Before you roll your eyes, I am not suggesting that negative online reviews should be ignored or skimmed over. Not at all. But, that is a topic for another article. Meanwhile, the majority of the human race, at least I like to think, are happy to leave a nice review and a compliment, publicly thanking someone for a job well done. Just think about all the people who leave tips for restaurant servers, their manicurist, Uber or Lyft drivers….. I could go on and on. Their tip signifies a “thank you, good job!” Now shift those compliments to the online world. The value of a positive review is truly priceless.… Read More

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Every Digital Marketer Needs These 7 Freebies

    A digital marketer is only as good as their tools. And, the best tools on the web save you time and money, especially when they are free! Over the years, I have seen countless innovations on the web. And, things change so quickly that sometimes it’s hard to keep up. It absolutely can be a full-time job.   To help you “keep up”, I briefly outline the tools that hold a spot on my browser’s bookmarks. I hope these freebies help you as much as they have helped me over the years. Being a digital marketer means searching and finding some great shortcuts. Enjoy! Pixabay Pixabay is an impressive free… Read More

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cups of coffee at a networking event

4 Reasons Face-To-Face Networking Is A Must

Face-to-face networking is as, if not, more important than online interaction. Today’s fast paced business environment leaves little room for error. What’s more, the mountains of content and connection requests that grab your attention usually pile up until your inboxes are a chaotic mess. One strong solution, based on my experience, is to head out and start shaking more hands. That’s right – networking. The power of three dimensional relationships, versus the one dimensional relationships that only boost your profile, is worth the time and effort. In this article, I share four reasons why face to face networking is as important as online networking. Acquire new leads It is invigorating… Read More

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Digital Marketing SEO, Online Reputation Management, Social Media Management

Holiday Hashtags Keep Social Media Fun

If you manage social media, you probably have a running list in your head of topics to cover and holidays to celebrate. The holidays, no matter how small, can be a fun way to connect with your audience on social media with a lighter topic. You can get into the news feed of more people and grow your audience by using strong hashtags that are trending for the holiday. I’ve compiled a list to make things a little easier. Keep reading to learn more about why hashtags matter for your posts. Black History Month – throughout February #BlackHistoryMonth2018 #BlackHistoryMonth #BlackLivesMatter Pizza Day – February 9 #NationalPizzaDay #PizzaDay2018 #PizzaDay #Pizza Mardi… Read More

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Digital Marketing SEO, Online Reputation Management, Social Media Management

Why Sometimes It Doesn’t Pay to be Famous

The old saying that any news is good news isn’t true, especially when it comes to your online reputation. People will talk about your company regardless of whether you respond to an online review, but often, how you respond can make all the difference in two areas. Will that disgruntled customer tell everyone they know about how unhappy they are? Or, will you nip their complaint in the bud and offer to make it right immediately, turning an unhappy consumer into someone who sings your praises? 4 Great Ways to Monitor Your Online Reputation Have controls in place to get alerts on anything posted about your company – good or… Read More

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Digital Marketing SEO, Online Reputation Management, Social Media Management

5 REASONS YOU CAN’T IGNORE YOUR SEO

Your business’s online presence may be good and hitting your benchmarks, but what you might not realize is, there’s even more potential to reach more customers via search engines. Keep ignoring your search engine optimization (SEO), and you might find yourself slowly losing clients as they search for a product or service related to yours and find your competitors instead. SEO is not a new marketing concept, but if you still need to be convinced it’s time to create an SEO marketing plan, here’s the 5 reasons you can’t (and shouldn’t!) ignore your SEO. Organic search is a free way to grow your business. Take a look at your marketing… Read More

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