The ROI Of Answering Positive Reviews

Before you roll your eyes, I am not suggesting that negative online reviews should be ignored or skimmed over. Not at all. But, that is a topic for another article. Meanwhile, the majority of the human race, at least I like to think, are happy to leave a nice review and a compliment, publicly thanking someone for a job well done. Just think about all the people who leave tips for restaurant servers, their manicurist, Uber or Lyft drivers….. I could go on and on. Their tip signifies a “thank you, good job!” Now shift those compliments to the online world. The value of a positive review is truly priceless.… Read More

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