If you manage social media, you probably have a running list in your head of topics to cover and holidays to celebrate. The holidays, no matter how small, can be a fun way to connect with your audience on social media with a lighter topic.
You can get into the news feed of more people and grow your audience by using strong hashtags that are trending for the holiday. I’ve compiled a list to make things a little easier. Keep reading to learn more about why hashtags matter for your posts.
Black History Month – throughout February
Pizza Day – February 9
Mardi Gras – February 13
Valentine’s Day – February 14
Chinese New Year – February 16
Random Acts of Kindness Day – February 17
Presidents Day – February 19
National Margarita Day – February 22
5 Reasons Why Hashtags Matter
They make your content searchable. People can follow information based on their interests using hashtags to filter their newsfeed.
They make your page or profile discoverable. As individuals watch certain hashtags to stay up to date on information, they might discover your profile among those hashtags to help you grow your following.
They help you build relationships. Create hashtags for your brand, products or events, and invite your followers to share their experiences using those hashtags. Now, you can interact with those people who are talking about you to build a stronger relationship with them and let them know they’re being heard.
Gain greater exposure. As you join in relevant conversations on social media using popular hashtags like holiday hashtags, you can show your support for causes and initiatives. Tread lightly though on jumping on the band wagon of popular hashtags as some are better left untouched by brands, such as natural disasters when brands try to cross-sell products to those in need. Be sure to add your voice only when you have something to truly offer the community.
Hashtags make your brand easier to follow. Perhaps your brand sells products that fit many different demographics and audiences. In that case, differentiating your conversations by hashtags enables your audience to follow the posts that are relevant to them and tune out the posts that are meant for your other demographics.
Looking for more insights and guidance on social media? Social Meets Digital can help. Contact us for more information on social media assessments and maintenance.