Every Digital Marketer Needs These 7 Freebies

    A digital marketer is only as good as their tools. And, the best tools on the web save you time and money, especially when they are free! Over the years, I have seen countless innovations on the web. And, things change so quickly that sometimes it’s hard to keep up. It absolutely can be a full-time job.   To help you “keep up”, I briefly outline the tools that hold a spot on my browser’s bookmarks. I hope these freebies help you as much as they have helped me over the years. Being a digital marketer means searching and finding some great shortcuts. Enjoy! Pixabay Pixabay is an impressive free… Read More

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cups of coffee at a networking event

4 Reasons Face-To-Face Networking Is A Must

Face-to-face networking is as, if not, more important than online interaction. Today’s fast paced business environment leaves little room for error. What’s more, the mountains of content and connection requests that grab your attention usually pile up until your inboxes are a chaotic mess. One strong solution, based on my experience, is to head out and start shaking more hands. That’s right – networking. The power of three dimensional relationships, versus the one dimensional relationships that only boost your profile, is worth the time and effort. In this article, I share four reasons why face to face networking is as important as online networking. Acquire new leads It is invigorating… Read More

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Digital Marketing SEO, Online Reputation Management, Social Media Management

Holiday Hashtags Keep Social Media Fun

If you manage social media, you probably have a running list in your head of topics to cover and holidays to celebrate. The holidays, no matter how small, can be a fun way to connect with your audience on social media with a lighter topic. You can get into the news feed of more people and grow your audience by using strong hashtags that are trending for the holiday. I’ve compiled a list to make things a little easier. Keep reading to learn more about why hashtags matter for your posts. Black History Month – throughout February #BlackHistoryMonth2018 #BlackHistoryMonth #BlackLivesMatter Pizza Day – February 9 #NationalPizzaDay #PizzaDay2018 #PizzaDay #Pizza Mardi… Read More

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Digital Marketing SEO, Online Reputation Management, Social Media Management

Why Sometimes It Doesn’t Pay to be Famous

The old saying that any news is good news isn’t true, especially when it comes to your online reputation. People will talk about your company regardless of whether you respond to an online review, but often, how you respond can make all the difference in two areas. Will that disgruntled customer tell everyone they know about how unhappy they are? Or, will you nip their complaint in the bud and offer to make it right immediately, turning an unhappy consumer into someone who sings your praises? 4 Great Ways to Monitor Your Online Reputation Have controls in place to get alerts on anything posted about your company – good or… Read More

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Digital Marketing SEO, Online Reputation Management, Social Media Management

5 REASONS YOU CAN’T IGNORE YOUR SEO

Your business’s online presence may be good and hitting your benchmarks, but what you might not realize is, there’s even more potential to reach more customers via search engines. Keep ignoring your search engine optimization (SEO), and you might find yourself slowly losing clients as they search for a product or service related to yours and find your competitors instead. SEO is not a new marketing concept, but if you still need to be convinced it’s time to create an SEO marketing plan, here’s the 5 reasons you can’t (and shouldn’t!) ignore your SEO. Organic search is a free way to grow your business. Take a look at your marketing… Read More

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